Started out of a charity organization founded in 1997, Brides Against Breast Cancer (“BABC”) was launched. Since then BABC has helped thousands of women buy affordable pre-owned wedding dresses and in turn has donated millions to cancer-related charities.
On November 23, 2016, BABC was relaunched from Atlanta, GA with new ownership, new management and formed as a social enterprise company with national charity partners. The new leadership is proven and very experienced, especially as this is an intensive logistical business with national touring.
Examples of Social Enterprise Companies (“SEC”) would be Toms Shoes, Life is Good, and BeautyCounter.com. Most SECs give 10% of their profits and free promotional support to their core cause. This is a refreshing approach, where many corporations pay little or no taxes and donate only 1-2% of their profits to charity.
BABC has a national partnership with Living Beyond Breast Cancer, whom has received a 4-star rating from Charity Navigator for 12 consecutive years for demonstrating strong financial health and commitment to accountability and transparency.